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Happy birthday, Flying Elvis: A run through Patriots logo history


Earlier this week, went live, confirming a leaked logo broken by a fan whose buddy saw some embargoed at his sporting goods store. The Los Angeles Rams followed through on their promise to rebrand alongside their scheduled move into $5 billion SoFi Stadium this fall, and also — in another modern tradition — needed to explain every detail about what they chose.

Los Angeles Rams
The curvature of the “iconic” horn, the site went on to explain, is based on the “golden ratio (aka Fibonacci Sequence),” which was “the driving concept behind the new logos.