The U.S. Patent and Trademark Office has refused four trademark applications filed by North Carolina football coach Bill Belichick and his companion, Jordon Hudson, saying the phrases they attempted to trademark would cause a "likelihood of confusion" with previously filed ones.
The New England Patriots, Belichick's former employer, hold the rights on the trademarks Belichick and Hudson sought. In April, TCE Rights Management, with Hudson listed as its manager, filed to secure several trademarks including these four: "Do Your Job (Bill's Version)," "Ignore the Noise (Bill's Version)," "The Belestrator (Bill's Version)" and "No Days Off (Bill's Version).