CBS has rejected a proposed 30-second Super Bowl LIII ad touting the benefits of medical marijuana, according to Acreage Holdings, the U.S. -based cannabis firm that recently added former House Speaker John Boehner to its board of directors.
The ad, according to Acreage President George Allen, would have advocated medical marijuana’s potential to alleviate pain and would not have promoted Acreage products.
“We’re disappointed by the news but somewhat unsurprised,” Allen told CNN Business. “Still, we developed the ad in the spirit of a public service announcement. We feel it’s our responsibility to advocate on behalf of our patients.