Technology is coming to the beer glass.
Bud Light will distribute 65,000 glasses to New England fans at Thursday night's NFL season opener at Gillette Stadium. The glasses will light up for every Patriots touchdown throughout the season.
To make the glass light up for each TD, fans will have to download an application on an Android or iPhone, pair the phone with the app and ensure the phone is within 30 feet of their glass.
For those who won't be able to get a glass, Bud Light will sell 28,300 "Touchdown Glasses" for $18 each at budlight.