Back to the New England Patriots Newsfeed

Bill Belichick reportedly seeking P.R. help amid fallout from CBS interview

Bill Belichick might be making some adjustments to his press relations strategy following his interview with “CBS Sunday Morning.”

The former Patriots head coach has had discussions with “at least one” public relations strategist to help boost sales of his new book and interest in the North Carolina football program, Pro Football Talk’s Mike Florio reported Sunday. Florio later named Bears vice president of communications Brandon Faber as one of the people Belichick has spoken with, but noted that those conversations have been going on “for months.”

Belichick and his girlfriend, Jordon Hudson, were widely scrutinized for the way they handled themselves during the current UNC head coach’s interview on “CBS Sunday Morning” last week.