Super Bowl LIII between the New England Patriots and Los Angeles Rams will be the first NFL title game since legal sportsbooks began popping up in states outside of Nevada -- and Americans will have a lot riding on it.
From friendly wagers to barroom pools to traditional betting with bookmakers -- both legal and illegal -- an estimated $6 billion will be wagered by Americans on the Super Bowl, according to survey results released Monday by the American Gaming Association, a trade group representing the casino industry.
In comparison, the Dallas Cowboys, deemed the most valuable sports franchise in the world three years in a row by Forbes, are valued at $4.