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The case for investing in athletics: Boise State

The most important day in the history of Boise State University came on New Year’s Day in 2007.

It didn’t happen in Legislative session or a classroom. It happened on a football field in Glendale, Ariz.

On that day, Boise State, a massive underdog, beat Oklahoma, 43-42, on a trick play in the Fiesta Bowl, a game viewed by 8.4 million people. That game put Boise State, as a university, on the map.

“The first week after that game online inquiries from prospective students jumped 135 percent,” said Greg Hahn, the associate vice president for communications and marketing at Boise State.