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Steven M. Sipple: Watching youth camp at Kinetic, it's easy to cast NIL cynicism aside

It feels unsettling sometimes how much the name, image and likeness phenomenon is impacting collegiate athletics.

I hear that sentiment from many people, including college coaches.

"I have mixed emotions on it," says Jason Metcalf, a Scooter's Coffee franchisee who along with his mother owns the vast majority of Scooter's stores in Lincoln.

He naturally wonders how much NIL impacts the locker room dynamic of various teams. After all, NIL tends to emphasize "me" over "we."

"I just think it brings some challenges," says Metcalf, whose wife, the former Nancy Meendering, is one of Nebraska's all-time volleyball greats.