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Steven M. Sipple: Alberts' plan with Hoiberg and Frost is OK as long as demands are stringent

You perhaps can tell that something Trev Alberts told the Journal Star last month resonated with me because I've since mentioned it, oh, about 198 times.

Here we go again.

Alberts, the first-year Nebraska athletic director, said in January that he thinks "an underlying, consistent communication about competitive excellence hasn't been enough of our narrative as a department."

He said he's "passionate about performance." However, this past week, he retained Nebraska men's basketball coach Fred Hoiberg, who has lost at such a remarkable rate in his three seasons in charge — 6-50 in Big Ten regular-season games and 7-60 against high-major competition — that one almost becomes numb to it all.