The annual football matchup between the Nebraska Cornhuskers and the Iowa Hawkeyes kicks off this year from Kinnick Stadium in Iowa City, Iowa at 3 p.m. CT on Friday, Nov. 25. It marks the second year for SCHEELS to title sponsor the traditional "Heroes Game," which recognizes and celebrates local heroes who inspire others and positively impact the community.
SCHEELS' commitment to supporting everyday heroes is reflected through its dedicated "Heroes Game" sponsorship. This year, SCHEELS and the Nebraska Cornhuskers celebrate Blake Vitale of Falls City, Nebraska.
In the early morning of November 23, 2012, a fire broke out in the kitchen of the Vitale family home near Salem, Nebraska.