To the surprise of no one, once fans could buy alcohol and beer at Nebraska football games, they bought a lot of it. What might be a bit eyebrow-raising is the volume of sales compared to other programs around the country.
It probably shouldn't surprise anyone that other Big Ten programs also have quite a bit of success when they're willing to sell booze at football games. In fact, along with the Huskers, the top two sellers in the country, according to one new study, show that only Wisconsin has been more successful.
Nebraska football ranks among top programs for beer sales
Analyst Matt Brown of the Extra Points newsletter recently filed FOIA requests with 45 public universities that allow alcohol sales for games.