Nebraska Cornhuskers wide receiver Decoldest Crawford just needed to find the right fit for an NIL opportunity to take advantage of his unique name.
That's where SOS Heating and Cooling and its name, image, and likeness deal came in.
A commercial created by the third-generation, family-owned heating and cooling company in Lincoln, Nebraska, has become one of the most viral NIL collaborations thus far. The pitch-perfect pairing led to an ad that has over 5 million views on Twitter, as of Wednesday afternoon, in what has been a flurry of engagement and response for the commercial.