Nebraska Athlete Name, Image, and Likeness Deals

Jon Johnston Day One of the new name, image and likeness (NIL) is over and the landscape clearly shows that a lot of athletes are ready to put their names next to products and take advantage of the income potential this policy offers. While I still cringe at the #NILbraska hashtag the athletic department is promoting, I do think this is the right thing to do for the student athletes.

Nebraska has been a leader in preparing student athletes for this opportunity. Given the loyal and large fan base for any Husker sport, I expect this to be a change that helps tip the scales toward Nebraska for recruiting and retaining athletes.

The new NIL rules went into effect July 1 and some Huskers were…