The N.C.A.A. women’s basketball tournament finally has the same branding as the men’s. Attendance is up, too. But some coaches and players say there’s more work to do.
COLUMBIA, S.C. — It is hard to escape Cocky the Gamecock at the University of South Carolina. The mascot’s statue stands prominently on the quad, and its garnet feathers are displayed on doors and banners across campus. Nowhere is that more apparent than at Colonial Life Arena, home to the top women’s basketball team in the country.