For the third year in a row, college hoops fans will get a taste of March Madness ... in February. On Saturday, the NCAA tournament Selection Committee will reveal how it currently ranks the top 16 seeds in the field of 68. With five weeks still remaining in the regular season after this weekend, it’s fair to wonder if this peek behind the curtain matters at all.
The NCAA and its Selection Committee began this practice in 2017, at least partially as a way to drum up interest in the sport immediately following the Super Bowl. As our Dan Greene pointed out in his takeaways from last year’s Selection Show dress rehearsal, broadcast partner CBS is smart to get even more legs out of its college basketball contract, as well as its exclusive rights to the actual Selection Sunday show that’s a fixture of the sports calendar.