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To Recruit, College Basketball Coaches Become Pitchmen

RENO, Nev. — University of Nevada men’s basketball Coach Eric Musselman and his assistants gather around a computer screen, shifting names, categories and columns on spreadsheets that will be part of a PowerPoint presentation.

They deliberate over what columns should be named, where names should be placed, the page order, whether certain information should be included.

Forty minutes later, everyone in the room is finally satisfied.

The reason for the frantic edit? A recruit’s mother had asked a question about playing time — during a recruiting visit that was still going on.

“No detail is too small when you’re dealing with something this important,” said Musselman, a former N.