Sure, the men’s basketball team from the University of Maryland, Baltimore County, pulled off one of the greatest — the greatest? — victories in college sports history late Friday night, toppling Virginia, the N.C.A.A. tournament’s No. 1 overall seed.
But how about that U.M.B.C. athletic department Twitter feed?
As word spread that the Retrievers were doing the unthinkable in a first-round game in Charlotte, N.C., sports fans flocked to their favorite digital bar, Twitter, and found a seat next to a new breed of color commentator: an institutional social media account with sass, verve and that special ability to burn, burn, burn.