REED SAXON/Associated Press
If the NCAA's proposed rule change that will allow student-athletes to make money off their image and likeness existed when Reggie Bush played college football, one analyst projected the former USC star would have been able to earn millions of dollars.
Per The Athletic's Bruce Feldman, Navigate CEO A.J. Maestas estimates that Bush could have made between $4-6 million as a college student in today's dollars from marketing opportunities:
"With the caveat that there is still much to be sorted out on the NIL front, Maestas says that figure would be based largely on anchor deals Bush could command from apparel, beverage, supplement companies or local businesses like furniture stores.