Pac-12 athletes will have a new revenue stream in 2022-23, with the conference allowing players to monetize their name, image and likeness through game highlights.
According to Paolo Uggetti of ESPN, the Pac-12 announced an initiative with technology startup Tempus Ex Machina that will create customized highlights for football, men's basketball and women's basketball players after games. The student-athletes can tweet out their highlights, with Twitter's Amplify selling advertising.
The athletes will then be paid based on the advertising money, which could be determined by the amount of views and retweets.
This article will be updated soon to provide more information and analysis.