Ohio State may have fallen short of repeating as national champion, but the Buckeyes will retain a claim among college football’s elite as the nation’s most valuable program.
The Buckeyes are worth close to an astounding $1 billion, according to a study by financial professor Ryan Brewer at Indiana University-Purdue University Columbus (h/t Andrew Beaton of the Wall Street Journal).
Last year the Buckeyes surpassed Texas, which this year placed a distant second at $855.05 million to Ohio State’s $946.61 million. Michigan ranked third at $811.3 million.
Here is a look at the 10 most valuable programs:
| Rank | Program | Value |
| 1 | Ohio State | $946,610,000 |
| 2 | Texas | $855,050,000 |
| 3 | Michigan | $811,300,000 |
| 4 | Notre Dame | $723,590,000 |
| 5 | Alabama | $694,870,000 |
| 6 | Oklahoma | $674,340,000 |
| 7 | Florida | $670,860,000 |
| 8 | Georgia | $636,440,000 |
| 9 | LSU | $612,300,000 |
| 10 | Penn State | $481,390,000 |
The survey was created to gauge what each program would be worth if it could be bought as a professional franchise.