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NBC Sports' experiments for Notre Dame football spring game could change telecasts for good

SOUTH BEND, Indiana – A pair of 135-foot cranes has been moved into position outside Notre Dame Stadium in preparation for the Blue-Gold Game on Saturday afternoon.

How they got there has everything to do with Notre Dame athletic director Jack Swarbrick and a series of meetings with his team that began about a month ago at NBC Sports headquarters in Stamford, Connecticut

“They really challenged us to think of the Notre Dame football broadcast differently,” NBC sports producer Rob Hyland said in a telephone interview. “They really encouraged us to use Notre Dame football on NBC as sort of the laboratory for all things television and innovation related.