Back to the NCAA Newsfeed

Matt Rhule's Texas Immersion Is at the Heart of Baylor's On-Field Turnaround

WACO, Texas — A Yankee in the heart of Texas, Matt Rhule needed to make some changes when he took the job as head coach at Baylor. First off, he got himself some new boots, then he began speaking with a slower pace, next he altered the way he pronounced Baylor—BEH-lur became BAY-lur. He started to wear jeans more often, up-sized his vehicle to a four-door Sliverado and bought a Polaris ATV. The latter came with a free shotgun, because of course it came with a free shotgun. This is Texas. “What would I do if I knew I had a free shotgun?