Jackson State quarterback Shedeur Sanders, son of Pro Football Hall of Famer Deion Sanders, has signed a name, image and likeness deal with Beats by Dre.
The company announced Sanders' signing on Twitter:
Beats by DreWelcome to the Beats family, <a href="https://twitter.com/ShedeurSanders?ref_src=twsrc%5Etfw">@ShedeurSanders</a>. This is the beginning of something legendary. <a href="https://t.co/M0Cem3Tczn">pic.twitter.com/M0Cem3Tczn</a>
Per Lindsay Kimble of PEOPLE, Sanders is the first college athlete to be signed as a brand ambassador for Beats by Dre.
This article will be updated to provide more information on this story as it becomes available.