Glenn Harvey
MADISON, Wis. — The website befits a candidate for Congress.
There is a biography, loaded with superlatives and the contender’s record of community service, plus a slogan. A visitor can watch a sharply produced 88-second video, or browse favorable press clippings and specially chosen statistics.
Wisconsin is a presidential battleground, but the state’s flagship university is also in the thick of an entirely different campaign: a push to make running back Jonathan Taylor its first Heisman Trophy winner in two decades.
Similar, if less visible, efforts are unfolding across the country as universities, understanding the pride and public attention that come when one of their own wins college football’s most prestigious award, seek any edge in a race that culminates with an election.