Logan Stanford/Icon Sportswire via Getty Images Florida State's athletic department intends to become a direct support organization, which would effectively make it a quasi-private entity. Several factors provide insight into how it may play out.
The days of big-time college sports being “amateur” are long gone. The NCAA generates more than $1 billion a year in revenue. Athletic conferences and member schools negotiate multi-year, billion-dollar TV deals as well as lucrative merchandise, apparel and live streaming contracts. Some college coaches earn millions of dollars a year and take home more in pay than their universities’ highest-ranking officers. Meanwhile, the legal efforts of college…
