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How S.M.U., Once the Rogue of College Sports, Got Back to the Big Time

It wasn’t just a gold Pontiac Trans Am with a painted bird on the hood. It was the car that Texas A&M gave to Eric Dickerson in 1979, when he was a top high school running back prospect, in the hope that he would become an Aggie. Instead, he drove from his hometown, Sealy, Texas, to Dallas and Southern Methodist University.

At the time, Mr. Dickerson’s cars (S.M.U. gave him one, too) were a symbol of the wretched excess of big-time college sports. It was a time when boosters in the Southwest Conference doled out “$100 handshakes” and the S.