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‘Gray Became the New Black’: How College Basketball Jerseys Went Platinum

Texas Tech’s basketball court is objectively busy. A darker hardwood shades both lanes and a watermark of the Lone Star State, which rests under the school’s massive, red and black logo in the center of the court. On the perimeter, a cherry-red color borders the end lines. When you plop in Baylor’s audacious, highlighter-yellow uniforms, your eyes begin to fatigue. Add in Texas Tech’s new, gray alternates and the Dec. 29 contest was…colorful.

The Red Raiders’ distinct jerseys are part of the team’s new uniform set for the 2017-18 season, which Coach Chris Beard and Under Armour collaborated to create.