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Former Iowa Hawkeye Luka Garza becomes latest athlete to sell NFT

Luka Garza, the former Iowa Hawkeyes star and Wooden Award winner, is the latest athlete to get in on the NFT trend.

When his college career ended with a loss in the second round of the 2021 NCAA tournament, Garza became eligible to profit off of his name, image and likeness. After learning about the new world of NFTs through research, the 22-year-old economics major worked with his father and a team of designers to create his own NFT -- non-fungible token, a unique proof of ownership of a digital product like video clips or digital art work.