Duke's Mayonnaise has become the sponsor for what was known as the Belk Bowl, which is staged annually at Bank of America Stadium in Charlotte, North Carolina.
The Athletic's Joseph Person reported in November that Belk wasn't going to renew its sponsorship deal with the Charlotte Sports Foundation for the event. The bowl's Twitter account teased the forthcoming change in January:
This article will be updated to provide more information on this story as it becomes available.
Get the best sports content from the web and social in the new B/R app.