Talk about a full-circle moment.
Front Office Sports reported Popeyes signed Dieunerst Collin, who is an offensive lineman at Lake Erie College, to a name, image and likeness deal. While it is notable that a D-II player landed an NIL deal, this move is of particular interest to those familiar with a certain meme.
Front Office SportsBREAKING: Popeyes has signed Dieunerst Collin — "The Popeyes meme kid" — to an NIL deal.<br><br>Collin is now a freshman offensive lineman at D-II Lake Erie College. <a href="https://t.co/xC7UmuJLvY">pic.twitter.com/xC7UmuJLvY</a>
As Jelani Scott of Sports Illustrated noted, Collin is the "Popeyes meme kid" from the viral Vine video that circled around the internet in 2013.