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COVID-19 and the financial impact on businesses closely associated with college football

With only a small percentage of fans returning to college football games across the country, the financial impact is not only affecting the universities directly, but the businesses closely tied to these schools.

The coronavirus has kept more and more people out of communities. As a result, smaller operations that once thrived during the heart of the season are suffering.

Colleges still are struggling to hone their COVID-19 protocols, and the packs of fans who are so eager to don their school colors and head out to bars, restaurants and other venues are stuck inside the confines of their own walls.