MIAMI — D’Eriq King, the University of Miami’s star quarterback, has spent the off-season anticipating the Hurricanes’ September opener against Alabama. First, though, he is opening for business on Thursday, when college athletes can start to make money off their fame.
Autograph signings and paid appearances could soon dot his calendar. There might be ad campaigns and monetized social media posts, sports camps and videotaped greetings for fans — all of which he hopes will add up to a six-figure income.
“I’m just trying to stay levelheaded,” King said in an interview in his apartment in Miami’s Wynwood district last month, before people and companies could begin to make him offers using a website.