Boise State football is no stranger to creativity.
The Broncos play on a completely blue and orange football field. In the late 2000s, their football program became the go-to for trick plays that would catch the defense by surprise, most notably to win the 2007 Fiesta Bowl.
Now, Boise State is going back to its creative roots, introducing a new "We Win, You Win" ticket promotion on Monday for its upcoming season.
Fans that purchase a $125 limited-edition ticket to Boise State's home opener against Central Florida on Sept. 9 can earn a complimentary ticket to its next home game against North Dakota – but only if Boise State wins.