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Big brands to small businesses jump in to strike deals with Georgia athletes

Related Topics: Georgia, Athens, Jim Ringo

ATHENS – Kelee Ringo’s photo is still plastered on a billboard on Atlanta Highway for “Take 5 Oil Change.” The national championship hero from the 2021 season became a coveted NIL pitchman after his interception return for a touchdown sealed the victory.

“NIL is a huge thing that’s changed a good amount of college football,” Ringo, now getting ready for the NFL draft, said before last season. “The best way to get those opportunities is definitely to play good on the field.”