It boasts maybe the two best running backs in the country. It has the most proven quarterbacks outside of the SEC. Its September slate is magnificent. Its conference race could feature as many as eight contenders, maybe 10.
The Big 12 probably won't have a national title contender in 2024, or in most coming seasons. It just lost its two biggest brands -- and, by nature, most likely annual contenders -- to the SEC. In, perhaps, the most compelling conference in the sport, its champion will be battle-tested, confident and capable of making some playoff noise. It will almost certainly be the most entertaining.