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Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales

NY Times | November 1, 2019

Related Topics: Louisiana, University of Louisiana at Lafayette, Lafayette, North Carolina State University, Louisiana State University, The New York Times, Cajun, Indigenous peoples of the United States, Bayou Teche Brewery

Emily Kask for The New York Times

LAFAYETTE, La. — Matthew Tarver, then the trademark licensing manager at the University of Louisiana at Lafayette, was kicking around marketing possibilities with a colleague one day when a light bulb clicked on.

One of them said: beer!

The other replied: why not?

Now, more than four years after stumbling on an idea that now seems so obvious, Ragin’ Cajuns Genuine Louisiana Ale and its younger sibling, Ragin’ Cajuns Genuine Louisiana Lager, have put the school at the forefront of a burgeoning movement, with more than 20 universities marketing their own brand of beer.

See full article at NY Times