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In 1960, Northwestern athletics director Stu Holcomb got a wild idea: A playoff in college football!
The former Purdue football coach was a fan of the tournaments that were taking root in sports like basketball and baseball and wanted something similar for the most popular college sport. He envisioned an eight-team venture including the champions of the AAWU (the future Pac-10), ACC, Big 8, Big Ten, SEC and SWC, plus two at-larges (possibly selected among the powerful independents of the time), and he suggested that some of the revenue such a tournament would generate could be diverted to the American Olympic Fund and other worthy causes like medical research.