The tectonic shift that NIL deals and revenue sharing have sparked in college sports has not spared the men's basketball coaching carousel and the annual hot seat discussion. When NIL and revenue sharing were first introduced, there were questions on whether schools would be more patient when it came to firing coaches, opting instead to spend buyout money on putting together better rosters.
It's now become clear that that's not the case. In reality, patience is at an all-time low. If new hires aren't cutting it after two years, they're on the hot seat. If a veteran coach underperforms for a few consecutive years, he's likely getting forced out the door, or at least under significant pressure.