STUDIO CITY, CA. — To set the stage for the official announcement of the 2018 All-Star Game rosters on Tuesday, the NBA and Jordan Brand pulled out all the stops. TNT’s “Inside The NBA” crew was on site in Los Angeles. Jordan unveiled its first All-Star Game jerseys in a massive smoke-filled showcase space, hosted a sneaker panel with Spike Lee, and closed the night with an international prep basketball game and an invite-only Travis Scott concert.
But there was an obvious problem: The All-Star roster reveal didn’t live up to the surrounding hype and excitement.