To dive into Paul George’s sneaker history, you have to rewind back to Nelly’s hit single, “Air Force Ones”. The song paid tribute to one of Nike’s most iconic silhouettes and reached No. 3 on the U.S. Billboard 100. It also had kids wearing Band-Aids on their faces.
“That was the thing in high school—to have Air Forces Ones and [from] then on, I was just hooked on sneakers,” George told The Crossover from the set of a Foot Locker commercial.
Now in his ninth NBA season, George has blossomed into a marketing superstar who works with brands like Nike, Gatorade, New Era, Bass Pro Shops, Tissot and 2K Sports.