It's not every day that an NBA team is sold. And, prior to Wednesday afternoon, no NBA team had ever been sold for $10 billion -- or anywhere close to it.
But no NBA team is like the Los Angeles Lakers, which is what made Wednesday's news from ESPN's Shams Charania that the majority stake in the franchise would be sold by the Buss family to businessman Mark Walter for a record $10 billion valuation such a massive story, to go along with a massive number.
There is no bigger brand in the NBA -- and possibly all of North American sports -- than the Lakers, whose purple and gold colors are worn around the world and are synonymous with some of the sport's biggest names and most iconic teams.