Basketball sneaker commercials are a huge part of the NBA fan experience. While Michael Jordan was a superstar on the court, he became a global icon thanks to brilliant marketing campaigns behind his Air Jordan line. From “Banned” to “It’s Gotta Be the Shoes”, the ads introduced fans to a different side of MJ that was rarely seen.
Nike gave rising star Penny Hardaway an alter ego because of his quiet demeanor and he instantly became a fan favorite for kids. LeBron James is now the NBA's top sneaker seller and has many standout commercials throughout his career.