Nike has officially launched Giannis Antetokounmpo’s first signature sneaker, the Nike Zoom Freak 1. The NBA MVP and Milwaukee Bucks superstar becomes the first signature basketball player for the brand since Paul George and joins an elite fraternity of current signature players that includes LeBron James, Kevin Durant, and Kyrie Irving. He is Nike basketball’s first European born and raised signature athlete.
Antetokounmpo re-signed with the Swoosh in 2017 after a mini sneaker war that included Adidas and Li-Ning, but the brand won out after they agreed to grant him a signature line.
Despite playing in one of the smallest markets in the NBA, Antetokounmpo’s marketability has continued to skyrocket.