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Nike Designer Jason Petrie on the LeBron 16: “It’s Bigger Than Sneakers Now”

The tattoo of a Nike swoosh on Jason Petrie’s arm serves as a reminder of his goal to work at the athletic apparel company. When he got the ink at the age of 18 his mission was clear: design sneakers for the best athletes in the world.

“Throughout my 15 years at Nike, I’ve seen a lot waves come and go. Players come and go and there has been one thing constant my whole time and that is LeBron F---ing James,” Petrie told The Crossover. “I feel like we got drafted at Nike at the same time and he provides the inspiration.