It's no coincidence that in the same year the NBA is celebrating its 75th anniversary, the league is unveiling an ensemble of trophies and awards that will feature new designs and will honor iconic players such as Larry Bird, Earvin "Magic" Johnson, Bob Cousy and Oscar Robertson.
During the conference finals, which could begin Sunday or Monday, a standout player will be awarded the first Larry Bird Eastern Conference Finals MVP award, and another winner will take home the first Earvin "Magic" Johnson Western Conference Finals MVP award.
Johnson and Bird, both Basketball Hall of Famers who entered the league in 1979 and whose rivalry helped the NBA explode in popularity over several decades, are logical namesakes for redesigned awards for excellence representing each conference, according to the league.