The NBA introduced a new feature to its League Pass service on Thursday that allows fans to purchase the fourth quarter of out-of-market games for $1.99, according to ESPN's Darren Rovell.
After unveiling single-game passes for $6.99 in 2015, the NBA's fourth-quarter plan is a new way to engage fans who don't want to commit the time or money to a whole matchup. The league is also planning to release options for purchase at the start of the second and third quarters by December, according to Rovell.
"We imagine a situation where a fan has dinner at 8 o'clock and only has 30 minutes and can choose to buy a half-hour of a game," NBA Commissioner Adam Silver said on Thursday.