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New York (AFP) - Warner Bros Entertainment and Turner Sports have invested $15.8 million in basketball great LeBron James' multimedia site "Uninterrupted."
Launched earlier this year, "Uninterrupted" is hosted by sports site Bleacher Report, a Turner Sports subsidiary.
Sports stars upload videos, usually a minute or two long and filmed by themselves, to disclose something about their lives or other subjects that interest them.
In addition to NBA great James, Draymond Green of the Golden State Warriors and Ultimate Fighting Championship (UFC) star Ronda Rousey are frequent posters.