Back to the NBA Newsfeed

LeBron James Explains How New California Law Is 'Personal' to Him

LeBron James called for support of the new California law that will allow college athletes to be paid for use of their name, image and likeness very early on.

Gov. Gavin Newsom signed the bill into law on James's The Shop and James posted the video on Twitter Monday.

After Lakers practice Monday, he spoke with reporters and explained why this new law was "personal" to him even though he never played in college.

"That '23' jersey would've been sold all over the place without my name on the back .