LeBron James and Stephen Curry are the NBA's highest-paid players including endorsements, according to a Forbes list that was published Tuesday.
Forbes estimated that James made $88.7 million in the 2018-19 season, with $53 million coming from lucrative endorsement deals with Nike, Coca-Cola, and Beats By Dre. James also has a significant stake in Blaze Pizza. Curry made $79.5 million with $42 million in endorsements. Following James' lead, Curry has created the SC30 company to manage his interests and started his own production company.
Kevin Durant, Russell Westbrook and James Harden round out the rest of the top five.