"Trademark 'The Process'" isn't as clever a slogan as the other one, but it does line up with Joel Embiid's actions.
Just a couple of days after Embiid said, "I don't give a damn about 'The Process,'" following a devastating Game 7 loss in the Eastern Conference semifinals, the 76ers' star center is now in position to profit off the nickname.
The US Patent and Trademark Office has registered a trademark for "The Process" to Embiid for "Apparel, namely, shirts, sweatshirts, shorts, sweatpants, hats, flip flops."
But there could be more on the way for Embiid, who still has another 20 pending trademarks related to "The Process" or "Trust The Process.